PRIVACY POLICY

At Senft Legal, we respect your privacy and are dedicated to maintaining the highest standards of privacy protection. This Privacy Policy outlines the personal information we collect, how we use it, who we may share it with, and the choices available to you regarding your personal information. This policy applies to personal information collected through our website at www.senftlegal.com, any mobile applications associated with our services, email communications, social media pages, and other online platforms or interactions that link to this Privacy Policy (collectively referred to as the “Platform”). We are committed to safeguarding your personal information in connection with the legal services we provide. 

TYPES OF PERSONAL INFORMATION WE COLLECT

Below are categories of personal information we may collect, along with examples. This list is not exhaustive, and additional information may be collected as described in this Privacy Policy or disclosed at the time of collection. The information listed here is collected from interactions with our website and not as part of a client relationship. Once you sign on as a client, any additional information collected will be disclosed to you and used solely for the purposes necessary to provide our legal services.

SOURCES OF PERSONAL INFORMATION WE COLLECT

We may collect personal information about you from the following sources, depending on how you interact with us:

Personal Information You Provide Us

We collect the personal information you provide directly to us through the use of our Platform or other interactions, including:

• Form Submissions: When you fill out a form on our website, we collect details such as your name, email address, phone number, and any additional information you include in your message.
• • Text Message Consent Form: When you fill out a the Consent to Text Notification Microsoft Form, we collect details such as your name, phone number, and message types you do or do not consent to.
• Contacting Us: Information you share when you email or call us for assistance or inquiries.

This information helps us respond to your requests and provide the services you need. Choosing not to provide certain information may limit our ability to assist you.

Personal Information Collected Automatically

We, along with our third-party providers, use cookies and other technologies to collect personal information automatically when you interact with our Platfrom. This may include:

• Google Analytics: Collects data about your interactions with our website, such as device type, browser, IP address, pages visited, and time spent on the site. Google Analytics uses cookies to gather this data. For more information, visit Google Privacy Policies.
• Google Tag Manager: Helps us manage and deploy marketing tags, such as those used by Google Analytics.  
• Microsoft Clarity: Captures user interactions, such as behavioral metrics, heatmaps, and session replays, to optimize your experience. Clarity uses cookies and similar tracking technologies. For more details, visit the Microsoft Privacy Statement.
• Call Tracking (CallRail): Tracks calls made through the website. Information collected includes your phone number, call date, time, and duration, which helps us analyze and improve our services.

To facilitate the automatic collection of information, we use the following technologies:

• Cookies: Small data files stored on your browser or device to remember preferences, enhance security, and personalize your experience. You can adjust your cookie settings in your browser, but this may limit certain website features. Visit All About Cookies for guidance on managing your preferences.
• Pixels: Small image files or snippets of code used to track interactions, such as whether emails or web pages were accessed or clicked.
• Session Replay Technologies: Tools like Microsoft Clarity record user interactions, such as clicks, scrolls, and keystrokes, to help us identify and improve website functionality.

Personal Information Collected from Third Parties

We may also collect personal information from the following third-party sources:

• Google Ads: Data from our ad campaigns, including demographic details, interests, and browsing behavior, which help optimize ad targeting. For more information, refer to the Google Privacy Policies.
• Referral Sources: Information from individuals or entities referring you to our firm.
• Business Partners: Data from advertising partners, service providers, or other third-party platforms we work with.

We may combine the information collected directly from you, automatically through your interactions, or from third-party sources to better serve you and improve our services. 

ONLINE ANALYTICS

We use third-party analytics tools, such as Google Analytics and Microsoft Clarity, to better understand how you interact with our website and how we can improve your experience. These tools collect information sent by your browser or device, including the pages you visit, time spent on each page, and other usage data.

Google Analytics helps us track and analyze website traffic and user behavior. For more information on how Google collects, uses, and shares your data, please visit Google’s Privacy Policy. To opt out of Google Analytics tracking, you can download their opt-out browser add-on at: https://tools.google.com/dlpage/gaoptout.  Microsoft Clarity captures behavioral insights, such as session replays and heatmaps, to help us improve user experience and troubleshoot issues. For more information on Microsoft Clarity's privacy practices, please visit the Microsoft Privacy Statement. 

USE OF PERSONAL INFORMATION

We may use the personal information we collect for the purposes described below and as outlined in this Privacy Policy or disclosed at the time of collection:

To Provide Our Services

We use personal information to:

• Facilitating your requests for a free case evaluation and assessing your legal needs.
• Providing you with legal guidance and related services.
• Responding to inquiries and communicating with you.
• Operating, troubleshooting, and enhancing the functionality of our Platform.
• Understanding your interests, personalizing your experience, and delivering relevant information about our services.
• Investigating and addressing concerns, responding to support requests, and improving our responses.

For Research and Development

We use personal information to improve our Platform and services by analyzing usage trends, preferences, and statistics. This helps us:

• Enhance our website’s features and functionality.
• Identify technical issues and develop solutions.
• Create aggregated, de-identified, or anonymous data by removing identifiers.

Anonymous data may be used for lawful business purposes, such as improving our services and promoting our firm.

For Compliance, Fraud Prevention, and Safety

We may process personal information to:

• Enforce our terms of use and agreements.
• Comply with applicable laws, regulations, and legal processes.
• Protect our rights, privacy, safety, or property, as well as that of our clients, users, or others.
• Maintain the security and integrity of our website, clients, and business operations.
• Prevent, identify, and investigate fraudulent, harmful, or illegal activities, including cyberattacks and identity theft.

For Interest-Based Advertising

We, along with our service providers and third-party advertising partners, may use your personal information for advertising purposes, including:

• Displaying ads for our services on our website and other platforms through interest-based advertising.
• Collaborating with advertising and social media companies to identify potential clients and deliver ads tailored to your interests.

These activities may involve the use of cookies and similar technologies to collect information about your online activity over time and across websites.  

For Text Notification

For those who opted to receive text notifications via the Consent to Text Notification Form: Depending on what text notifications you've opted in for, we may use the information provided to:

• Send the phone number provided a text notification when there is a missed call
• Share callback details for missed calls, e.g., Name and Phone Number, to the phone number provided
• Send a text notification to the phone number provided when an appointment has been booked/scheduled

You may opt out of text messages at any time by modifying your responses on the form. Alternatively, you can text back HELP or STOP.

SHARING YOUR INFORMATION

We do not sell, trade, or otherwise transfer your personal information to outside parties, except as described in this policy. We may share your information with:

• Service Providers: Third-party service providers, such as marketing firms managing our campaigns, website, or CallRail data, assist in our marketing and advertising efforts.
• Legal Obligations: We may disclose your information if required by law or to protect our rights, property, or safety.
• For Text Messages: Mobile phone information collected via Microsoft Form "Consent to Text Notification" form will not be shared with third parties/affiliates for marketing/promotional purposes.

DATA SECURITY

We implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. 

SOCIAL MEDIA AND EXTERNAL LINKS

Our platform may include links to external websites or social media platforms, such as LinkedIn, Facebook, Pinterest, or Instagram. These sites operate independently and have their own privacy policies. We recommend reviewing those policies before interacting with these platforms.

AI AND AUTOMATED DECISION MAKING

We use automated tools to analyze user behavior and improve our services. However, no automated decision-making processes are conducted that would significantly affect individuals, such as legal or financial decisions. 

USING THE PLATFORM FROM OUTSIDE THE UNITED STATES

Senft Legal is in the United States and operates exclusively within the United States. If you are accessing our Platform or services from outside the United States, please be aware that any personal information you provide will be transferred to and stored on servers located in the United States. By using our website or engaging with our Platform, you acknowledge and, where permitted by law, consent to the transfer of your personal information to our facilities in the United States. Please note that the data protection laws in the United States may differ from those in your home country. 

ADDITIONAL NOTICE TO RESIDENTS OF APPLICABLE U.S. STATES

The following disclosures supplement the information provided in this Privacy Policy and apply to residents of specific U.S. states where local laws require additional information about our data processing activities. For this section, “personal information” refers to information defined under applicable state privacy laws and excludes data exempted from such laws.

Collection and Use of Personal Information

We describe the following details in this Privacy Policy:

• Categories of personal information we collect
• Sources of personal information
• Purposes for collecting personal information
• Categories of third parties to whom personal information is disclosed

Retention of Personal Information

We retain personal information only as long as necessary for the purposes for which it was collected, including satisfying legal, regulatory, or business obligations. Factors determining retention periods include the sensitivity of the data, risks associated with unauthorized use, and applicable legal requirements. Once retention is no longer necessary, we may anonymize the data.

Your Privacy Rights

Depending on your residency, you may have the following rights under applicable state laws:

• Right to Know: Confirm if we process your personal information and access details about the collection, use, and sharing of that information.
• Right to Access & Portability: Request access to and a copy of your personal information in a portable format.
• Right to Correction: Request corrections to inaccuracies in your personal information.
• Right to Deletion: Request deletion of personal information, subject to legal exceptions.
• Right to Non-Discrimination: Exercise your rights without fear of retaliation or reduced service quality.

Exercising Your Privacy Rights

To exercise your rights:

• Email: Submit your request to info@senftlegal.com.

Please provide the following information when submitting a request:

• Specify the right(s) you wish to exercise, and the personal information related to the request.
• Verify your identity to ensure the security of your personal information.
• For authorized agents acting on another's behalf, provide proof of authority.

We will respond to valid requests or notify you of delays if more time is required.

Appealing Privacy Rights Decisions

Depending on your state, you may have the right to appeal our decisions regarding your privacy rights. Appeals can be submitted by emailing info@senftlegal.com with the subject line “Privacy Request Appeal.”

Additional Notice to California Residents

If you are a California resident, you may opt-out of the “sale” or “sharing” of personal information as described under California’s Shine the Light law. To exercise these rights, follow the instructions in the "Exercising Your Privacy Rights" section.

Additional Notice to Nevada Residents

Nevada residents may opt-out of the sale of personal information as defined under Nevada Revised Statutes Chapter 603A. To exercise this right, contact us using the information provided in the "Exercising Your Privacy Rights" section. 

YOUR CHOICES

• Access and Correct: You have the right to request access to the personal information we hold about you. If you notice inaccuracies in your personal information, you can contact us to request corrections.
• Data Deletion: You may request the deletion of your personal information. However, please note that certain legal exceptions may require us to retain specific data.
• Cookies: Most browsers allow you to manage or disable cookies through their settings. Disabling cookies may limit the functionality of our website. To adjust cookie preferences:
• • Follow the instructions provided in your browser’s settings.
  • Visit All About Cookies for more information.
  • You can also use browser settings, privacy plug-ins, or ad-blocking software to block third-party cookies. Note that preferences must be set on each device and browser. Opting out of interest-based ads will not eliminate ads but will make them less relevant to your interests.
• Declining to Provide Information: Certain personal information is necessary to provide specific services. If you decline to provide the requested information, we may not be able to fulfill your request or deliver those services. 

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the revised policy will be effective as of the date of posting. 

CONTACT INFORMATION

If you have any questions or concerns about this Privacy Policy, please contact us at:

Senft Legal

1915 NE Stucki Ave STE 400 
Hillsboro, OR 97006 
Phone: 561-709-4304 
Email: info@senftlegal.com